Base Building From ScratchAn Organizing Module
Module 7 · Georgia case study: a lineage of Black-led base building 7.4 LaTosha Brown, Black Voters Matter, and Tamieka Atkins
Subsection 7.4

LaTosha Brown, Black Voters Matter, and Tamieka Atkins

~7 min

Reading

Black Voters Matter, co-founded by LaTosha Brown and Cliff Albright in 2016, is the clearest current example of a Black-led, Southern, base-building organization at scale.

BVM operates across the South — Georgia, Alabama, Mississippi, Louisiana, the Carolinas — with a method that is unapologetically relational: deep partnership with local Black-led groups, year-round investment, leadership development, joy as strategy. The 'BVM bus' tour is famous, but the underlying work is one-on-one and small-meeting based.

LaTosha Brown has been explicit that the organization measures success by Black political power and Black community well-being, not by which candidate wins. That keeps BVM accountable to the base rather than to the cycle.

ProGeorgia, led by Tamieka Atkins through critical years of state-level coalition building, played the connective tissue role: aligning dozens of Georgia organizations on shared voter contact infrastructure, shared lists where appropriate, and shared analysis of where the base needed to grow. ProGeorgia made the Georgia ecosystem more than the sum of its parts.

What you should take from this: the modern Georgia organizing infrastructure is not one heroic organization. It is a coalition of Black-led groups, each playing a specific role (voter registration, voter protection, year-round base building, narrative work, leadership development) on overlapping bases, in coordination. That is the model worth studying.

Learner action

Read the 'About' page of Black Voters Matter and ProGeorgia. Note one specific organizational practice from each.

Action: Complete the learner action above, then slide to continue.