Base Building From ScratchAn Organizing Module
Course overview › Module 1 · Why base building, and your theory of change
Module 1 · 35 min · 5 pages

Why base building, and your theory of change

~35 min total · Earn: Theory of Change

Before we touch a tool, we name the work. This module separates mobilizing from organizing, introduces power-building as the long arc, and walks you through writing a one-paragraph theory of change for your campaign. By the end you will know the difference between collecting signatures and building power, and you will be able to defend your strategy in plain language.

Mobilizing turn out who already agrees EMAIL BLAST · 10,000 contacts 200 show up at rally 15 stay collapses when the easy ask runs out Organizing build the relationships and leadership that make risk possible YOU leader leader leader survives losses · grows leaders · self-reproducing
Module 1 overview diagram. Mobilizing turns out who already agrees; organizing builds the relational tree that produces leaders.

Pages in this module

  1. 1.1 Mobilizing is not organizing
  2. 1.2 Power: what it is, where it lives, how you build it
  3. 1.3 Theory of change in one paragraph
  4. 1.4 Spectrum of allies and the math of persuasion
  5. 1.5 Module 1 checkpoint