Subsection 4.5 · Checkpoint
Card support % checkpoint
Checkpoint · Module 4
Time to prove what placeholders cost. In the Module 4 workbook, you will calculate Card Support % two ways and report the difference.
Your task
- Calculate raw card support %: signed-card rows divided by the total row count, with no cleaning.
- Calculate cleaned card support %: signed-card rows divided by valid-contact rows only.
- Report the delta in percentage points.
Hint
COUNTIFS lets you exclude multiple placeholder strings in one denominator. The numerator is signed-card rows. The denominator is valid-contact rows (everything except blanks, (000) -, and N/A).
You pass when:
Your cleaned-card-support formula reads:
=COUNTIF(E:E,"<>") / COUNTIFS(C:C,"<>(000) -", C:C,"<>N/A", C:C,"<>")
And the cell shows approximately:
- Raw: 54%
- Cleaned: 67%
- Delta: +13 percentage points
Badge unlocked: Placeholder Detective
Submit the cleaned workbook in the LMS. The 13-point gap you just measured is the difference between a campaign that files prematurely and one that hits supermajority. Module 5 is next.
Action: Submit your checkpoint workbook in the LMS to unlock the next module.