Confirm you can name the four parts of a theory of change, distinguish the three models, and tie an event to a 30/60/90 outcome.
You have completed Module 1: Why Town Halls Work: Theory of Change. Answer these four questions to confirm your understanding.
Which is the correct order of links in a theory of change?
Correct. Problem is the observable harm. Root cause is the upstream condition. Strategy is the tactic that addresses the root cause. Outcome is what changes if it works.The order is Problem → Root cause → Strategy → Outcome. Strategy comes after root cause because your tactic must address the cause, not the symptom.
A town hall where the goal is to extract a public yes/no commitment from an attending official is which theory of change model?
Correct. Direct pressure aims to extract a specific commitment from a specific decision-maker in the room.That is direct pressure. Public accountability creates a record whether or not the official attends; narrative shift targets the broader public.
Which of the following is the BEST 30-day outcome for a town hall?
Correct. A 30-day outcome must be observable, countable, and tied to the campaign — commitments captured and pipeline added are both.30-day outcomes must be observable and countable. 'Felt great' and 'changed the conversation' are not measurable in four weeks.
When is a town hall the WRONG tactic?
Correct. If the official is locked in publicly, a town hall hands them a stage. Use scorecards, primary challenges, or narrative-shift events instead.A town hall is the wrong tactic when the official is already locked in publicly — you would amplify their position. The other conditions are when it works.
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Theory Selection Worksheet
You've earned access to this worksheet by completing Module 1. Use it to walk a planning team through the four links and the three model choices before you book a venue.