Outreach plan — digital + door + phone

Three channels reach different people. Plan all three, set a realistic target ratio, and start with the door knock that gives you the truth about whether you have a campaign.

Outreach is the work of converting a list into a room. Three channels reach different people, and only running all three reliably fills a county-level town hall.

Door. Doors are the highest-conversion channel and the slowest. In Georgia counties Datos Lab has worked, expect 1 confirmed RSVP per 12 doors knocked, and roughly 60 percent of confirmed RSVPs actually attend. Start doors in Week 5 with a pilot of two precincts (200 doors). The pilot tells you whether the issue resonates — if your message does not land on doors, no other channel will save it.

Phone. Phones reach voters who are not at the door — older renters, second-shift workers, rural seniors. Expect 1 confirmed RSVP per 35–50 dials, and roughly 50 percent attendance from phone confirmations. Phone-bank in Week 5 (pilot of 200 calls) and the full push in Week 3–2.

Digital. Digital is the cheapest per touch and the lowest conversion. Expect 1 confirmed RSVP per 200 impressions on a paid Facebook/Instagram event ad, and roughly 30 percent attendance from digital RSVPs. Digital is best used as a reinforcer for door and phone, and as the channel for reaching people who already know your org.

The 50-30-20 starting ratio. For a target of 100 attendees, plan to confirm: 60 RSVPs from doors (50 percent of attendance), 35 RSVPs from phones (30 percent of attendance), 25 RSVPs from digital (20 percent of attendance). Adjust the ratio in Week 4 based on which channels are converting in your county.

Partner orgs. Three to five aligned organizations that endorse the event and pass it through their own lists are worth more than any single ad spend. The county captain owns these relationships starting in Week 6.