Mapping your coverage

Before you recruit, you map. The map tells you which counties need a captain first, which already have one, and which need more than one.

Recruitment without a map is random. You will recruit captains who already had your contact information, in counties where you already had presence, while the counties that needed the captain most stay uncovered.

Step 1: Build the county grid. One row per Georgia county. Columns: total population, Black population percentage, Latino population percentage, whether the county was split by the 2026 redistricting map, whether there is a known partner org in the county, current captain status (none, prospect, committed, trained, active).

Step 2: Prioritize. The first tier is counties where the answer to 'split by 2026 map' is yes AND current captain status is 'none.' These counties receive every available recruiter hour until they are covered. Counties with active captains are check-in priority, not recruitment priority.

Step 3: Sizing. Most counties need one captain. Counties with more than 75,000 residents or more than two municipalities of any size benefit from a captain pair — one urban-leaning, one rural-leaning, who share the load. Fulton, DeKalb, Gwinnett, Cobb, and Chatham are always pair counties.

Step 4: Refresh the map quarterly. Captain status changes — life happens, jobs change, moves happen. Run the audit on the first Monday of each quarter. Treat 'unresponsive for 60 days' as a status change requiring a recruiter conversation.