Base Building From ScratchAn Organizing Module
Course overview Module 5 · The ladder of engagement
Module 5 · 30 min · 5 pages

The ladder of engagement

~30 min total · Earn: Engagement Builder

A base is not a list. A base is a ladder — people moving from low-commitment signer to high-commitment leader over time. This module gives you the ladder, the Action Network tags that map to it, and the moves that get people up a rung.

The five-rung ladder of engagement every member has exactly one ladder: tag at a time 5 · LEADER / TRAINER trains the next cohort ladder: leader 4 · HOST hosted, recruited 3+ ladder: host 3 · 1:1 DONE story recorded ladder: 1:1 done 2 · ATTENDER showed up once ladder: attender 1 · SIGNER joined the list ladder: signer next move every 30 days
Module 5 overview diagram. The five-rung ladder of engagement, with the Action Network tag for each rung.

Pages in this module

  1. 5.1 Why ladders, not lists
  2. 5.2 The five-rung ladder we'll use
  3. 5.3 Mapping the ladder onto Action Network tags
  4. 5.4 The 'next move' for each rung
  5. 5.5 Module 5 checkpoint: your live ladder