Documenting outcomes

What did you actually win? Distinguish event metrics from campaign outcomes. Record both.

Documentation is the difference between organizing and storytelling. Without records, your work becomes one more anecdote in a sea of anecdotes. With records, your work feeds the next campaign, the next budget request, and the next legal filing.

Event metrics — what to capture from the event itself. Attendance (sign-in count, not estimated count). Constituents who provided written stories. Constituents who signed up for the captain pipeline. Number of pre-recruited and open-floor Q&A questions. Press in attendance. Commitments captured.

Campaign outcomes — what to capture in the 30/60/90 window. Officials whose public position shifted (with source URLs). Bills moved or stalled. New coalition members. Captain pipeline conversion (prospects → committed → trained). Press hits citing the event by name. Legal documentation forwarded (with consent) to attorneys working on the issue.

Stories with consent. Constituent testimony is among the most valuable post-event artifacts. Use a one-page consent form at sign-in: name, contact, the story, whether the story can be quoted publicly, whether the story can be shared with attorneys. Stories without consent forms cannot be used safely.

One shared documentation home. A folder per event in the shared drive. Subfolders: video, photos, sign-ins (sanitized), consent forms, press clips, commitment sheet, debrief notes, 30/60/90 tracker. Every role-owner contributes to their subfolder within 7 days of the event.